The main part of any campaign, especially a public relations campaign, is to get the word out. In our case, that means informing club musicians that what they do is worth something more than zero, and informing fans that club musicians are the last to get paid, if at all.
Toward those ends, Fair Trade Music is partnering with local music retailers. We congratulate and welcome Rhythm Traders in Portland as our first official supporter!
Rhythm Traders is one of the nation's premier retailers of traditional and contemporary percussion instruments from all over the world, including the United States.
Musicians themselves, Owner Brad Boynton and the other Rhythm Traders staff didn't hesitate to jump on board - they were all too familiar with the conditions we're working to ameliorate.
As supporters, Rhythm Traders has agreed to keep our stickers, buttons, and brochures on the counter of their giant new NE Portland store, as well as help via their electronic media connections. They're also offering a discount to Fair Trade Music endorsers, who will receive details via email. (you can sign up as an endorser on The Fair Trade Music PDX page)
In exchange, they'll get some fine looking "Official Supporter" stickers for their doors, and additional promotion from Fair Trade Music. Also, In much the same way that it will for live music venues, participation will enhance their public image: The public will know that they support musicians earning a living wage.
JP / FTM
No comments:
Post a Comment